Over the past few years, Google has dominated the search engine market and as a result, many businesses have focused their SEO efforts on ranking highly on Google's search results.

Where can we draw a line between building a brand and SEO?

Brand building means making your company recognizable in your business industry. 
SEO involves ranking your website on a search engine, mostly, Google.

The Internet is flooded with websites. Every day, thousands of websites launch all across the globe. And all these websites call for the undivided attention of internet users. 

Digital marketing is on the rise in businesses of all sizes and industries. It can be difficult to keep up with the latest trends in this ever-changing field, but as it becomes increasingly important for your company's bottom line, you need a strategy that works for you.

Content plays a very important role in deciding your site’s rank in the SERPs. All types of content on your website – be it a blog post, description or any other type of miscellaneous text – have to be properly optimized so that they can contribute to your SERP ranking.