Author: Search Engine Code Team (Search Engine Code Team)

Backlinks & Their Importance When we talked about the Page Rank algorithm, we discussed how early on Google used incoming links to a website as upvotes that indicated the authoritativeness and trustworthiness of the website. Backlinks are simply your website’s URL on other websites. But why are they important? Let’s discuss this first and also...

Preparing Keyword Map In the last guide, we saw what a keyword map file is and how to make one. In that Excel or Google Sheet file, we map each URL to some specific set of keywords (set of keywords = a keyword and its variants). The sheet should look something like this. URL Keywords...

When we go through some web pages, we can visually infer what the page is about, what is being discussed in the page, and all the other information. For example, if we are reading a Wikipedia article about a person then we can tell that this page is about a person, this is his birthdate,...

How To Start Keyword Research? In order to begin the keyword research, you have to think from the perspective of your customers. What would they type when they are looking for your services, products or information. For example, imagine you are offering resume editing services for professionals. Now if someone is looking for such services,...

What Are Keywords? Keywords are the central part of the SEO process. In fact, the whole SEO process begins with the Keywords. In SEO, we are essentially trying to rank and increase the visibility of the web pages for some given queries or keywords. Keywords are phrases that users type in a search engine to...

How Google Finds Webpages? From finding new content on the web to ranking it, there are overall 3 steps involved. Let’s talk about those steps and learn how we can make our web pages accessible to Google and eventually rank them. 1. Crawling: This is the first step. Google or any other search engine like...

Why is Google Important? When it comes to SEO, Google search is the primary search engine that is taken into consideration. The reason for this is the widespread usage of Google across the globe. Google has almost 70% of the search market share while the rest of the 30% is divided among Bing(13%), Baidu(16%), Yahoo(2%)....

What Is Search Engine Optimisation? Search Engine Optimisation or SEO is a broad term used to refer to a process of optimising your website in order to increase its visibility & ranking on search engines. To understand this, let us assume that we are searching for some information related to coffee beans. We begin our...