After doing all the hard work, tracking your SEO performance is vital for fine-tuning your SEO strategy. The most important thing you need to be clear about is your SEO metrics. These are your SEO KPIs that can help you evaluate your SEO progress. In this blog, you will learn how to track SEO performance...
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Monitoring SEO Performance & Growth | Chapter 21
Technical SEO Problems & How To Solve Them | SEO – 20
Let’s talk about various common technical SEO problems, issues and learn how to resolve them. Such issues are often raised by various website auditing tools so you don’t need to manually look for those SEO errors. Instead, use auditing tools for that. Let’s jump right in. Broken Links Broken links are those links that no...
How To Tackle & Recover From Google Algorithm Updates | SEO – 19
If there is one thing that gives headaches to SEO pros, it is an Algorithm update from Google! And once affected, it takes some serious efforts to recover from an algorithm update. Imagine you worked hard on your SEO and your keywords were ranking on Google’s first page and suddenly Google released an algorithm update...
Brand Reputation & E.A.T in SEO | SEO – 18
E.A.T in SEO stands for Expertise, Authority, and Trustworthiness. Google always aims to show those results which possess these three parameters. Google aims to show only those results which users can trust upon. If Google surfaces unreliable results for queries then that is neither beneficial for Google nor for the user. The reason why it...
Website UI & UX For SEO | SEO – 17
Does UX Impact SEO User engagement is crucial when it comes to SEO. If your website is not engaging enough then your user might end up leaving the website immediately which increases your bounce rate. Having a high bounce rate negatively impacts your SEO performance. This is the reason why website UI/UX is important and...
Website SEO Information Architecture | SEO – 16
Website SEO Information architecture refers to the organization of your content within your website. In other words, we can say it is the structuring of a website’s content so that it is findable by a user as well as a search engine. Whenever a user lands on our website, they are looking for some information...
How To Make Website Mobile Friendly | SEO – 15
Starting The Process The first thing you need to do is to check if your website is mobile-friendly or not. The best way to do that is to manually open your website on a mobile device and check if it is working as expected or not. Here, we will assume that you don’t have a...
What Are Mobile Friendly Websites | SEO – 14
What Are Mobile Friendly Websites & Why You Need Them? A website that is designed to work seamlessly on a mobile device is said to be a mobile-friendly website. All the elements of the website are rendered according to the mobile screen size. Not only that, in a mobile-friendly website, we ensure that navigation, as...
Google Analytics Guide, Part 2 | SEO – 13
Audience Reports Overview Acquisition Reports Overview Behavior Reports Overview Search Engine Code TeamSearch Engine Code Team is comprised of SEO experts and strategists having more than 20 years of combined experience. We keep testing and delivering knowledge of SEO for the community of SEO.
Google Analytics Guide, Part 1 | SEO – 12
Overview of Google Analytics Data Collection Google Analytics Structure Navigating The Full Audience Report Introduction To Dashboards Search Engine Code TeamSearch Engine Code Team is comprised of SEO experts and strategists having more than 20 years of combined experience. We keep testing and delivering knowledge of SEO for the community of SEO.