Category: Beginner’s SEO

Learn about how you can use performance reports in the Google search console and more. This is the official video from Google webmasters channel. Search Engine Code TeamSearch Engine Code Team is comprised of SEO experts and strategists having more than 20 years of combined experience. We keep testing and delivering knowledge of SEO for...

Google Search Console is an essential part of SEO work. It gives you all the search data you need in order to succeed with your SEO campaign. It also provides you with features you can use to create comprehensive search reports in order to evaluate your search performance. First, let see how you can get...

Why Do You Need SEO Tools SEO tools are very important. In SEO, you will be doing a lot of stuff together. You will be looking for SEO errors in the website, you will tracking your keyword rankings, you will be monitoring your backlinks as well as your traffic and much more stuff. If you...

How To Optimise Images Modern websites are much more interactive and contain multimedia content. One of the main things that we use in our websites, as well as blogs, are images. When we are optimizing our website, we cannot ignore this crucial element. So, let’s talk about how we can optimise images for search engines....

Backlinks & Their Importance When we talked about the Page Rank algorithm, we discussed how early on Google used incoming links to a website as upvotes that indicated the authoritativeness and trustworthiness of the website. Backlinks are simply your website’s URL on other websites. But why are they important? Let’s discuss this first and also...

Preparing Keyword Map In the last guide, we saw what a keyword map file is and how to make one. In that Excel or Google Sheet file, we map each URL to some specific set of keywords (set of keywords = a keyword and its variants). The sheet should look something like this. URL Keywords...

When we go through some web pages, we can visually infer what the page is about, what is being discussed in the page, and all the other information. For example, if we are reading a Wikipedia article about a person then we can tell that this page is about a person, this is his birthdate,...

How To Start Keyword Research? In order to begin the keyword research, you have to think from the perspective of your customers. What would they type when they are looking for your services, products or information. For example, imagine you are offering resume editing services for professionals. Now if someone is looking for such services,...

What Are Keywords? Keywords are the central part of the SEO process. In fact, the whole SEO process begins with the Keywords. In SEO, we are essentially trying to rank and increase the visibility of the web pages for some given queries or keywords. Keywords are phrases that users type in a search engine to...