Over the past few years, Google has dominated the search engine market and as a result, many businesses have focused their SEO efforts on ranking highly on Google’s search results. However, it is important to remember that Bing, the search engine owned by Microsoft, also has a significant market share and should not be overlooked in a comprehensive SEO strategy. In fact, using tool such as Bing position checker can help your business see significant improvements in its search engine rankings and drive traffic to your website.
Bing’s Growing Market Share
Contrary to popular belief, Bing is actually the second most popular search engine in the world, with a market share of around 33%. This may seem small compared to Google’s 67% market share, but it’s important to remember that a third of all searches is still a significant portion of the market. Additionally, Bing has been steadily increasing its market share over the past few years, thanks in part to its partnerships with companies like Yahoo and AOL.
Furthermore, certain industries and demographics are more likely to use Bing. For example, Bing is particularly popular among older users and those in the finance and healthcare industries. This means that if your business caters to these demographics or industries, ignoring Bing could be a costly mistake.
The Benefits of Ranking on Bing
Optimizing your website for Bing can offer a number of benefits, beyond just reaching a wider audience. For one, ranking on Bing can help improve your overall search engine visibility. While Google and Bing use different algorithms, they do share some ranking factors. By optimizing for Bing, you may also see improvements in your Google rankings.
Additionally, Bing tends to have less competition for top search rankings. This means that it can be easier to rank well on Bing compared to Google, especially for niche or local businesses. This can translate to more organic traffic and leads for your business.
Finally, Bing can be a valuable source of referral traffic. While Google is the default search engine for many web browsers, Bing is the default for others, such as Internet Explorer and Microsoft Edge. This means that if someone is using one of these browsers and conducts a search, there’s a good chance they’ll end up on your website if you rank well on Bing.
The Role of Local SEO in Bing
If your business has a physical location or serves a specific geographic area, local SEO is an important aspect to consider in your Bing strategy. Bing Places for Business, as mentioned earlier, is a valuable tool for managing and optimizing your local presence on Bing. In addition, make sure to include your location in your website’s metadata and content, and consider using structured data to mark up your location information.
The Benefits of Bing Ads
While optimizing your website’s organic search rankings is important, Bing Ads can also be a useful tool for reaching a wider audience on the search engine. Bing Ads is Bing’s paid search advertising platform, and it allows businesses to create and run ads that appear in Bing search results. By using Bing Ads, you can increase the visibility of your business on Bing and drive more traffic to your website.
Tips for Optimizing Your Website for Bing
Now that we’ve established the importance of considering Bing for your SEO strategy, let’s delve into some specific tips for optimizing your website.
- Claim your Bing Places for Business listing: Similar to Google My Business, Bing Places for Business allows you to manage your business’s information on Bing. This includes your business name, address, phone number, and hours of operation. Claiming and verifying your listing can help improve your local search rankings on Bing.
- Use relevant, targeted keywords: Keyword research is crucial for any SEO strategy, and it’s no different for Bing. Use tools like the Bing Keyword Research Tool to find relevant, targeted keywords to include in your website’s content and metadata.
- Optimize your website’s metadata: Similar to Google, Bing places a high value on metadata, such as page titles and descriptions. Make sure to include your targeted keywords in these areas, and keep them concise and informative.
- Utilize structured data: Structured data, also known as schema markup, helps search engines understand the content on your website. By using structured data, you can give Bing more context about your pages, which can improve their visibility in search results.
- Get high-quality backlinks: Backlinks, or links from other websites to yours, are an important ranking factor for both Google and Bing. Focus on getting high-quality backlinks from reputable websites to boost your rankings on Bing.
It’s clear that Bing is a search engine that businesses can’t afford to ignore. With a growing market share and the potential for improved search visibility and referral traffic, optimizing for Bing can be a valuable addition to any SEO strategy. By following the tips outlined above, you can start taking advantage of the opportunities that Bing has to offer. Don’t let Google’s dominance in the search engine market deter you from considering Bing – it’s time to start taking Bing SEO seriously.
Search Engine Code Team is comprised of SEO experts and strategists having more than 20 years of combined experience. We keep testing and delivering knowledge of SEO for the community of SEO.
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