On December 28, we noticed some discussion regarding the traffic fluctuations on various SEO forums. While Google has not yet announced or confirmed any kind of update happening on December 28, we have various SEO tools that suggest so.
Semrush Sensor Indicated Huge Volatility.
Semrush reported a very high level of volatility.
Moz Weather Also Reported Quite High Fluctuations on December 28.
Some SEO professionals are experiencing traffic spikes as high as 70% while some are experiencing drops as low as 30%.
What Do We Think?
This can a temporary glitch or it can be an update as well but it appears more temporary as both Semrush and Moz have reported low activity just after December 28. Google updates usually last for a few days or it might be that we will see more fluctuations in the coming days. Did you experience any traffic spikes or drops? Let us know in the comments.